Andrew Chow has recently launched his new logo. We break down the difference between the previous version and the new one.
1. Colour. Red depicts fun, bold, exciting, youthful. Black is classy and premium while blue is social, content and open. The change is to communicate the new positioning relevant to the maturity of the brand and the expansion of services.
2. In the old logo, @ is a continuous line with encompassing circle. The new one has waves to show life cycle and staying alert to emerging trends.
3. Andrew Chow (AC). This is communicated in both logos because the brand name didn’t change, what’s been evolved is really the identity
4. CAPS. More weight within the new logo to project weightage on the person and not just what he is offering.