Digital and social media now gives us closer access to the great minds in our industries who can inspire us on a daily basis. So if you’re following Richard Branson or Mark Cuban on LinkedIn, Barbara Corcoran or Oprah Winfrey on Twitter or Seth Godin or Avinash Kaushik’s blog, try and picture yourself in their position. What could you write about and how would you inspire others with your experience and smarts?
Building your personal brand isn’t all about you. Those people in your niche who are most successful are probably great listeners who sow as much as they reap. Figure out what makes these people your business heroes and try and inject some of the way they make you feel into your daily interactions with people.
Building the perfect personal brand isn’t an overnight affair that will bring you instant rewards. It’s about finding and nurturing the building blocks of your brand that over time leave more of a positive and lasting impression on your target audience.
Having the answers to these questions will undoubtedly kick-start that process and set you on the road to success.