Where do I want to be in three years?

We’ve all heard of the five-year plan, but I suggest that’s too long a timeframe given how fast business and technology is moving in the 21st century. Three years is plenty of time to start, grow and even exit a business, but having a personal as well as a business plan will help give you something positive to look back on and provide a solid foundation for any future entrepreneurial endeavors.

When people come to me for our personal branding services, they think we can magically transform them into thought leaders pretty much over night. It doesn’t work like that. Having a truly approachable personal brand that smacks of experience and success can take years to achieve, and it needs a proper plan.