What don’t I want to be known for?

For your personal brand to have any equity, it needs to be clear what you stand for, but what about what you don’t want to be known for? Entrepreneurs are becoming increasingly time starved, so how do you filter out accidental time-wasters?

Through your social media profiles and what you share online you need to be clear what you’re not about so your brand becomes more targeted and you see a better return on your time and effort.